Quick Answer
High AOV deviation means order size changed enough that Stripe may view the account as operating under a new risk profile.
What Stripe Is Likely Comparing
- current AOV vs historical baseline
- high-AOV cohort vs refund and dispute outcomes
- traffic or product changes that produced the shift
Operational Focus
Isolate the high-AOV cohort and prove whether it behaves like a healthy business expansion or a riskier new segment.