Quick Answer
Checkout transparency issues mean key purchase terms are missing, vague, or only visible after payment. Stripe reads that as higher complaint and dispute risk.
What Stripe Is Likely Comparing
- checkout copy vs product-page promises
- visible terms vs refund and complaint outcomes
- price and billing disclosures vs dispute reasons
Most Common Root Causes
- hidden fees or billing timing
- vague delivery or access terms
- weak links to refund and support policies
Operational Fix Sequence
- Make pricing, timing, and policy terms visible before payment.
- Align product pages, checkout, and receipts.
- Watch whether refunds and disputes tied to confusion fall.