Quick Answer
Friendly fraud means a customer disputes or reverses a purchase despite receiving the product or service. Stripe treats this as a dispute-control problem, not just a customer-service annoyance.
What Stripe Is Likely Comparing
- reason-code mix vs fulfillment proof
- descriptor clarity vs "fraud" claims
- dispute concentration by product or cohort
Operational Fix Sequence
- Improve descriptor and post-purchase recognition.
- Strengthen delivery and usage proof.
- Segment the cohort most likely to misuse disputes.