Quick Answer
Merchant name mismatch means the name customers and reviewers see does not line up across the website, descriptor, receipts, or legal entity records.
What Stripe Is Likely Comparing
- on-site brand vs statement descriptor
- legal entity vs footer and policy identity
- support branding vs checkout branding
Operational Fix Sequence
- Decide which merchant identity should be public.
- Make descriptor, footer, policies, and receipts support that identity.
- Remove stale brand variants that create confusion.