Quick Answer
Missing business details in the footer make the merchant harder to identify and trust. Stripe often treats that as a weak accountability signal.
What Stripe Is Likely Comparing
- footer identity vs legal entity records
- footer visibility vs policy and contact pages
- public merchant clarity vs account verification confidence
Operational Fix Sequence
- Add the accountable merchant identity to the footer.
- Keep that identity consistent with contact and policy pages.
- Ensure the public site matches Stripe-facing records.