Quick Answer
Unclear product descriptions mean customers cannot easily tell what they are buying, when they get it, or what limits apply. That creates refund and dispute risk.
What Stripe Is Likely Comparing
- product-page clarity vs complaint and refund reasons
- offer wording vs actual fulfillment scope
- product descriptions vs support burden
Operational Fix Sequence
- Rewrite the core offer in concrete operational language.
- Clarify scope, timing, and exclusions before checkout.
- Track whether complaints fall after the rewrite.